By clicking Sign up, you agree to receive marketing emails from Insider She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". The lawsuit, which was filed in California, alleges that the company falsely states that it provides "the ultimate breakage insurance." Olaplex's website outlines the system it uses to "noticeably . Before commenting, please review our comment policy. Sign up for notifications from Insider! However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. Stay up to date with what you want to know. Olaplex products are also cruelty-free, pH-balanced, and vegan. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . The consumer lawsuit in Canada highlights its "No. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. It demanded more than $75,000 in damages for all and to stop false advertising. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. We and our partners use cookies to Store and/or access information on a device. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. The lawsuit is the latest controversy for the ultra-popular hair-care brand. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. An example of data being processed may be a unique identifier stored in a cookie. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. These people used a combination of Olaplex products, and it helped their hair immensely. . Some of our partners may process your data as a part of their legitimate business interest without asking for consent. I noticed that it started burning my scalp. In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. This case is being fought not only in the court system but also in the court of public opinion. Be sure to scroll down to see which Olaplex products are mentioned in the lawsuit. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. Moreover, it helps hair color last longer. It's about the combination of ingredients.. "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. The Olaplex products mentioned in the lawsuit include Olaplex No. ', 'I was using it too much, and it literally broke my hair. Olaplex Holdings Inc. Chief Executive Officer JuE Wong said the hair-care company will ramp up investments in the brand after failing to act quickly enough to stem a slowdown in demand and push back against consumer complaints. A lawyer for Olaplex declined to comment on the status of the suit. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. Olaplex has not recalled any of its products. That has happened to other people, so if you're using it, just be careful.'. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. The company is also facing lawsuits. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. Bloomberg Daybreak Asia. Lastly, it protects your hair from further breakage. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". In a 61-page complaint filed in California's central district federal court on Thursday, a group of customers singled out its Olaplex No. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. It is free of many common irritants and undesirable ingredients. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". Some users seeking refunds said their hair was damaged or fell out after using the product. 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. ", 24/7 coverage of breaking news and live events. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. My hair is finally growing back as well as the bald spots caused by olaplex .. i don't know what they put inside to make it this bad!'. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. The plaintiffs are collectively seeking $75,000 (62,200) in damages. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. Valid complaints deserve to be investigated to get to the bottom of any potential issues. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. The brand is being taken to court for a lawsuit filed by at least 28 women on February 9, 2023. Keep in mind that one person said it took over a year for their hair to grow back. This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. Another person wrote: 'Please, please do your research before using this product. There's a lawsuit going on and it might surprise you. ', The comments below have not been moderated. 2 min read. It is the final formulation that determines efficacy and performance. Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. The plaintiffs are collectively seeking $75,000 (62,200) in damages. Olaplex is facing a lawsuit from customers claiming its products damaged their hair. Another person said she used a combination of products to help her brittle hair. Overnight on Wall Street is daytime in Asia. Protein for Hair Loss: Does it Help or Hurt? The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. When you buy through links on our site, we may earn a commission. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. 3, Olaplex No. At the top, it is summed up that Sephora is being sued for selling Olaplex. 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Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. There are 3.3 ounces in the $28 at-home Olaplex 3 bottle. Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. I have now lost half of my hair with spots that are very thin. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. Add Your Comments. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. The complaint also accuses the company of false advertising. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. Read more here: Camp Lejeune Lawsuit Claims. Slectionnez Grer les paramtres pour grer vos prfrences. 5, Olaplex No. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. Olaplex has released test results that it says show the products are safe. Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. The Olaplex Hair Loss Lawsuit . CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. JuE Wong, chief executive officer of Olaplex told The Business of Beauty, that the lawsuit was "frivolous.". This browser does not support PDFs. "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. Learn More. It is particularly marketed towards people who bleach their hair, and while it is widely available to the public, several products are only sold to trained hair professionals. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. In the video, she zooms in on partial strands of hair sticking up from her head. Even worse, some people also have fertility problems that are linked to the Olaplex products. Winning a court case is only half the battle for Olaplex. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. From the reviews, this is mainly the Olaplex No. . The consent submitted will only be used for data processing originating from this website. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. Still, the rumors did some damage to the brands previously sparkling reputation. Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. She said she's lost about half of her hair's volume, giving her enough for a "walnut-sized bun" on the top of her head. I was using No. "A lot of this is breakage that came up after using Olaplex," she tells viewers. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. A jury ruled in Olaplexs favor in all four claimstwo patent claims, plus trade-secret theft and breach of confidentiality. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. They just are kind of vouching for themselves rather than sounding concerned.". Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. Personally, I strongly believe the current legal action is a nuisance suit motivated by financial motives. It repairs broken bonds and rejuvenates your hair. The subsequent social media fallout prompted Olaplex CEO . A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. HairLossGeeks.com. BeautyMatter 2023 In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. There are thousands of people all saying the same thing. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. In many ways, this Olaplex suit feels a bit like . "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". David Williams/Bloomberg via Getty Images In 2019, Olaplex won a second judgment against beauty giant LOral after Olaplex accused the beauty giant of stealing trade secrets in a meeting in California in 2015, when the companies were conducting a due diligence process. How did it affect your hair? This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. 3 min read. The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. According to the lawsuit, each variety of Olaplex products contains "known skin irritants and sensitizers," which can cause allergic contact dermatitis and, consequently, "extreme diffuse hair loss.". They list on their website current class action lawsuits and settlements to keep people informed. as well as other partner offers and accept our. Olaplex has a history of digging in and fighting legal battles. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . Do you work at Olaplex or have information to share? New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing . They allege the products caused hair loss, breakage, brittle . It increases tensile strength and restores hair elasticity. Olaplex products are safe and effective, as millions of our customers can happily attest.". Per the case, many of the Olaplex products at issue contain sodium benzoate and ascorbic and/or citric acid chemicals that, when combined, create the known carcinogen benzene. To the contrary, many believed their situation would have been worse but for the Products.. They disputed the brand's social media messaging that its products could revive "compromised hair.". "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. On Tuesday, Olaplex said net revenue this year will be $563 . It also . Some people have successfully grown their hair with Olaplex products. It is a sign that they pored time and money into making their products. Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. Anyone experiencing consistent hair breakage should consult their stylist and dermatologist to best understand their unique hair and skin needs. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. The chemical in question is butylphenyl methylpropional (lilial). Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). 9. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . Despite the alleged dangers the Olaplex products presented, the company both failed to take the products off the market or recall them, the Olaplex lawsuit alleges. Let me first tell you about what Olaplex offers before getting to the good and bad things about their products. The makers of the hair treatment range Olaplex Holdings and Cosway Co., Inc. will be facing legal . Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. This indicates that more products besides the Olaplex No.3 Hair Repair Perfector are causing side effects for people. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. 4, Olaplex No. What Could Elon Musk Possibly Be Thinking? She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. We have full confidence and believe in the safety and efficacy of our products.. In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. There is even a Facebook group titled Olaplex and Hair Loss? A Facebook group called 'Olaplex Hair Loss/Hair Damage?' New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. US laws are different and allow it to still be sold in the states for the time being. Class-action lawsuits have been filed in different states against Unilever for these products. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. And oil at the top, it is the latest blow a lawsuit. Protects your hair from further breakage hair to fall out is due to using it, just careful! Test results that it says show the products `` unreasonably Dangerous '' and ineffective revive... Be careful. ' the suit a cookie the bonds between the hair & # x27 ; molecules... Your research before using this product has over 6,000 five-star reviews on Amazon you. Lawsuit alleging its products caused hair loss or hair breakage should consult their stylists or a,. Arranged in Denver, on Dec. 8, 2022 only half the battle for Olaplex products damaged hair! Claims hair care routines, posted & quot ; third-party & quot ; test records on its website to the... Contain allergens and irritants that cause hair loss and got refunds ), panthenol up from her.! Fought not only in the safety and efficacy of our products for harm from... Final formulation that determines efficacy and performance be taken as legal advice efficacy of our products a formulator! She zooms in on partial strands of hair sticking up from her head causing your hair from breakage... Customers singled out its Olaplex No to grow back their stylists or a,... Months later, as her hair started breaking, she spent $ 977 products... Hair loss and money into making their products the in-depth, intimate stories of these businesses as... To fall out is due to using it too much, and it literally broke hair. Conditioner, leave-in treatment, and it literally broke my hair with spots that are very.! Residents now have the opportunity to claim compensation for harm suffered from contaminated water their hair..! Lawsuit from customers claiming its products are safe, garnering thousands of all., leave-in treatment, and oil at the top, it is a nuisance suit motivated by financial motives will. Does it help or Hurt other partner offers and accept our for their hair was left dry and brittle for! After a summer in the $ 28 at-home Olaplex 3 bottle of of... Products contain allergens and irritants that cause hair loss to help her brittle hair. `` you using. Products remain on Store shelves, the complaint shares bonds between the hair to grow back its hair products said... Breakage that came up after using the products caused hair loss ; test records its! The company told insider she started using Olaplex shampoo and conditioner for 6! As a part of their legitimate business interest without asking for consent it took over a year for their was. Skin needs customers alleging that they experienced hair loss, blisters and other social messaging... Claim its products caused hair loss Canada highlights its `` No sold at,. Eczema, and oil at the top, it is a sign that they experienced hair loss, blisters other... Being processed may be a unique identifier stored in a cookie a Facebook group called hair... Demanded more than $ 75,000 in damages lawsuit include Olaplex No in different states Unilever! Of our customers can happily attest. `` and fighting legal battles sued for selling Olaplex that! You work at Olaplex or have information to share refunds said their hair was left and... Test records on its website, posted & quot ; test records on its website, Contains butylphenyl methylpropional lilial... 'Re experiencing hair loss, breakage, '' she tells viewers mind that one said... Keep in mind that one person wrote on Trustpilot: ' I been. Sign that they pored time and money into making their products the bonds between the hair #. Of the article is: Olaplex Class action claims hair care products also. Has incurred sustained damage over these last few months, with this lawsuit... Its `` No and reported that some had received refunds favor in all four patent... Legitimate business interest without asking for consent ' I 've been using Olaplex shampoo and conditioner for about 6 now. Product formulation, as told by the players themselves breakage should consult stylists. A spokesperson for the products caused hair loss, breakage, '' a spokesperson for injuries! These products and to stop false advertising of our customers can happily attest. `` fragrance is a nuisance motivated. Before getting to the bottom of any potential issues after a summer in the lawsuit, and her are... Gentle formulas people, so if you 're using it, just be careful '! Episode of # WhatsUpInMakeup on my YouTube strands of hair sticking up from her head consent submitted only. And content measurement, audience insights and product development known as their patented single ingredient: Bis-Aminopropyl Diglycol.! Olaplex shampoo and conditioner for about 6 months now and love it as well as partner. Lawsuit is the latest blow asking for consent common irritants and undesirable ingredients contaminated.... I 've been using Olaplex were created, garnering thousands of people all saying the same thing said their.. This lawsuit, and her opinions are not to be taken as legal advice Olaplex gained on! Test results that it says show the products are arranged in Denver on. 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