steph curry commercial subwaysteph curry commercial subway

Steph Curry Born on March 14, 1988, Stephen Curry is a professional basketball player with the Golden State Warriors. A week after announcing its overhaul, Subway is out with lots of advertising to back it up. They are arrogant and uncaring. Gold medalist Simone Biles appeared in her first Subway commercial on February 7, 2022, with Steph Curry. Twitter users were in stitches after a Subway commercial featuring former New York Yankees star Derek Jeter aired on May 10. Go woke, go broke. Subway has enlisted legends across the sports world for its newest ad campaign, titled "Eat Fresh Refresh," which celebrates the biggest changes in Subway's history. We do think the brand can kind of live in a sweet spot that bridges the category, she says. Whining about cant we all just be people and be happy is navet. Kardashian fans spot wild connection between Kourtneys wedding veil & Travis Barkers head tattoos, Dua Lipa looks stunning as she strips to a bikini and shows off her incredible abs and toned legs, Scott Disick jets out of town solo as fans 'pity him' after ex Kourtney Kardashian lavish wedding to Travis Barker. With the tagline "Eat Fresh Refresh," Simon Biles opens the commercial announcing that Subway is reintroducing its classic menu. Horrible food and horrible ads. Curry joined the league in 2009 as the seventh overall pick in the NBA Draft. In total for this 30-second ad, white people were on screen for 17 seconds and black people for just 7 seconds. I hadnt seen the commercial, but watching it after your keen observation does make it politically incorrect and uneven in the time allotments. You may unsubscribe at any time. Marshawn has also starred in Running Wild with Bear Grylls (2016), Brooklyn Nine-Nine (2017), Westworld (2020), Bar Rescue (2020), and Murderville (2022). In wokeness we trust must not be Subways new slogan, even with outspoken liberal Rapinoe, but certainly this ad could use some refreshing. All white people have to feel like you do? Curry asked, "Do you even . Way too many blacks now. The Benissimo features rotisserie chicken, pepperoni, provolone cheese, spinach, tomatoes, and peppercorn ranch on Italian Herbs and Cheese bread. The campaign features NBA star Steph Curry, tennis icon Serena Williams and the NFL quarterback Tom Brady, who join soccer star Megan Rapinoe in a series of ads highlighting the menu upgrades one of the biggest menu changes in the chain's history. The campaign starring Tom Brady, Stephen Curry, Megan Rapinoe and Serena Williams represents one of Subways largest media investments to date, if not its biggest ever. ai thinker esp32 cam datasheet Steph, its a commercial, Brady replies. Once verified, the information you provide will be displayed on our site. I'm the leader of the pack, which includes an 13-year-old beagle and an 11-year-old blue heeler mix. Aside from his football career, Marshawn is known to grace television screens in various cameos. In early 2020 Subway moved to have nearly 95% of its media dollars collected from franchisees earmarked for national spending, up from 75%, helping fuel such investments. This week, the Warriors star also appeared in a teaser for. There's a commercial for the cryptocurrency-trading platform FTX that has been airing throughout the NBA playoffs. Simone, one of the most decorated acrobats in history, tied with Shannon Miller for the most Olympic medals won by a gymnast. ucla environmental science graduate program; four elements to the doctrinal space superiority construct; woburn police scanner live. Curry, incidentally, once tweeted Subways $5 Footlong jingle. Subway. Once verified, the information you provide will be displayed on our site. Share in the comments below! The chains media spending has fallen as sales declined. Curry joined the league in 2009 as the seventh overall pick in the NBA Draft. The cast of spokespeople brings to life our strategy of helping Subway guests make better choices and highlights all the new things happening for the brand, Ida Rezvani, chief client officer for McGarryBowens parent company Dentsu Americas. To see all content on The Sun, please use the Site Map. One user shared the advertisement on Twitter, writing: "So Derek Jeter is the new face of [Subway]? Steph Curry is no stranger to the world of commercials, as he currently stars in advertisements for Subway and FTX, to name a few. Dang, sorry they treated you so badly. Simone, one of the most decorated acrobats in history, tied with Shannon Miller for the most Olympic medals won by a gymnast. Now he will go down as the first to secure multiple $200-plus million contracts. September 7, 2021, 7:50 PM UTC That's some start in crypto. Tom Brady, Steph Curry, Serena Williams and Meghan Rappinoe for the New commercial for Subway! The latest Subway commercials feature several professional athletes across various sports, from gymnastics to NASCAR. The ads debut today, as Subway adds items such as deli-sliced meats and Belgioioso fresh mozzarella to the menu after shutting down roughly half of its U.S. restaurants early last night to prepare for the overhaul. People will always hate what is pushed as political and social agendas by others. I was kinda being sarcastic if you didnt notice!! Jessica previously reported for the Chicago Tribune and Reuters. Like us on Facebook atwww.facebook.com/TheSunUSand follow us from our main Twitter account at@TheSunUS, News Group Newspapers Limited in England No. My days include writing, video editing, and other fun activities. However, Gronkowski forgets his line in spite of it being on the teleprompter. He began appearing in Subway commercials in 2021 and remains an active member of their Eat Fresh Refresh campaign. Known as the quarterback for the San Francisco 49ers, Jimmy Garoppolo appears in multiple 2022 Subway commercials. Then white Tom Brady interrupts Steph Curry to finish out the commercial. By Jonathan Maze on Jul. With the tagline "Eat Fresh Refresh," Simon Biles. Current Global, Jack Morton, Proof Advertising and United Entertainment Group all supported activation of the campaign. On July 13, Subway launched its "Eat Fresh Refresh" campaign, which features advertisements starring Super Bowl champion Tom Brady, NBA All-Star Stephen Curry, soccer champion Megan Rapinoe. Another sports icon, Charles Barkley, is the new voice of Subway in ads highlighting the brands Eat Fresh Refresh menu upgrades. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. The campaign includes creative work led by Dentsus McGarryBowen, media planning from Carat and activation supported by Current Global, Jack Morton, Proof Advertising and United Entertainment Group. Thank you!! Another Twitter user mentioned Jeter is probably trying to recuperate his losses after stepping down as the CEO of the Miami Marlins. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Stephen Curry contract 2022 6 hours 34 min ago. SUBWAY first opened its doors in 1965 in Bridgeport, Connecticut. The stars shown in the slate of new spots were chosen since they have each in some ways refreshed their sports and their careers. First white-and-purple Megan Rapinoe takes over for Serena Williams. It was led by the ad agency McGarryBowen, with media planning from Carat. The Sun website is regulated by the Independent Press Standards Organisation (IPSO), Our journalists strive for accuracy but on occasion we make mistakes. Check out Subway's 15 second TV commercial, 'Who's the Boss' from the Quick Serve industry. Autor do post Por ; Data de publicao ruschell boone family; legacy obituaries huntsville, alabama em actors in new subway commercial 2021 em actors in new subway commercial 2021 She was most recently asenior reportercoveringthe food and restaurant industries for Ad Age. Published. Stephen Curry net worth Celebrity Net Worth estimates the net worth of Curry as $160 million. Agency Dentsu mcgarrybowen crafted the campaign, with remixed versions of its signature big band score by BUTTER Music and Sound . "The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. I sold cash & carry to run film studio & now I'm opening another worth 23m - celebs' behaviour off camera amazes me, Amy Nuttall grew suspicious of 'cheating' husband Andrew Buchan after seeing 'cosy' social media snaps with co-star, Jeremy Clarkson has not been cancelled by ITV amid rumours over his role on Millionaire, TV bosses say, Strictly star bags life-changing EastEnders role as she's cast in new family set to rock Walford, I put on so much weight I got jammed in the Grand Canyon in a terrifying ordeal, admits Nick Knowles, Ant and Dec's Saturday Night Takeaway hit by Ofcom complaints after 'cruel' prank on first-time dad, Love Island's Paige Thorne enjoys romantic break with footballer Liam Cullen as relationship heats up, Inside Gogglebox star Lee's huge Cyprus home with swimming pool - world's away from Jenny's caravan in Hull, Bianca Gascoigne reveals very unusual baby name for newborn daughter as she poses in her adorable nursery, Independent Press Standards Organisation (IPSO). Steph Curry and Sue Bird are the stars of CarMax's new commercial. Note that Charles Barkley does the voice-over that lasts about 7 seconds. Winsight is a leading B2B information services company focused on the food and beverage industry, providing insight and market intelligence to business leaders in every channel consumers buy food and beverage convenience stores, grocery retailing, restaurants and noncommercial foodservice through media, events, data products, advisory services, and trade shows. In one of the ads, Curry asks Brady, Do you even eat bread?. Born on March 14, 1988, Stephen Curry is a professional basketball player with the Golden State Warriors. The reporter for "The Gunz Show," Mike Gunz, made a hilarious tweet. The decadent snack features oven-roasted turkey, Black Forest ham, and Angus roast beef alongside fresh veggies on Hearty Multigrain Bread. Mike said that the cinematography of the Subway commercial appears to be a Windows 2000 MS Paintwork. Also to follow us in: Instagram:. Its the most substantive sweeping change the restaurant has ever made for the guest experience, says Matt Ian, executive VP, DentsuMcgarryBowen. Subway is an American multinational fast food restaurant franchise that specializes in submarine sandwiches (subs), wraps, salads and drinks.. Members help make our journalism possible. Each TV commercial and online video featuring the stars seems to get cut off, as if theres too much changing at Subway to fit into a 30-second, 15-second or 6-second spot. Subway hired an ensemble cast of celebs including Megan Rapinoe to promote a new menu in July. Steph Curry's Under Armor deal is responsible for a major part of his endorsement earnings. Recommended Video He was eleventh in Forbes ' list of the World's highest-paid athletes of 2021. Although the new Subway commercial features prominent faces, it missed making an impact, and that's entirely due to a lack of fun factor, a hook, and proper execution. As MLB enthusiasts, we hope to see him grace our television and phone screens through commercials and other endeavours. Before Derek's retirement in July of 2014, Nike launched a poignant commercial in which all of Hollywood's A-listers and Jeter supporters are seen tipping their hats in honor of the New York Yankees captain. Additionally, his salary is estimated to be $50 million. Get todays need-to-know restaurant industry intelligence. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Your email address will not be published. Subway's Mozza Meat includes capicola, Black Forest ham, fresh mozzarella, spinach, tomatoes, red onions, banana peppers, and parmesan vinaigrette on Artisan Italian bread. Derek Jeter, owing to his immense success with baseball and popularity, has been a household name during and after his career. Check out our FAQ Page. Love to see it. Keep an eye on this page to learn about the songs, characters, and celebrities SUBWAY first opened its doors in 1965 in Bridgeport, Connecticut. American Idol fans worried for Ryan Seacrest after host displays 'concerning' behavior on finale, Inside Kourtney Kardashian & Travis Barkers wedding reception featuring Kim dancing, a pasta bar & Italian ocean views, Inside Jill Duggar & Derick Dillard's new $385K Arkansas home featuring cathedral ceilings & remodeled kitchen, Harry Styles wows New York where 20,000 fans packed arena to see Brit pop icon, Kourtney Kardashian wedding: Venue and guest list. The sandwich chain is attempting a comeback with the backing of superstar athletes hyping Subways major overhaul in a series of ads that seemingly never end. Pretty simple Ben.. you are a race baiting moron. We need MORE whites in TV commercials. The star athlete welcomes you to the Subway "Eat Fresh Refresh," though is surprised by a new sandwich before him. Stephen Curry x Subway: "Game-Stained" Jersey AUCTION SUBWAY Restaurants 95K subscribers Subscribe Like Share 4.6K views 4 months ago Enjoy Stephen Curry eating our #6 The Boss. Once verified, the information you provide will be displayed on our site. I dont want to be a party pooper or anything, but did you notice how white people swooped in and basically took over the ad? The ad pokes fun at the two-time NBA MVP for having fewer rings and All-Star appearances than Bird. Slurred words and no annunciation. She again stars in an advertisement for their "perfect ten" sandwich, the Subway Club. Song by Wilco, Subway TV Spot, 'Welcome BE' Featuring Charles Barkley, Tony Romo, Brita TV Spot, 'You Are What You Drink' Featuring Stephen Curry, Subway TV Spot, 'Refreshed Anthem 1' Featuring Stephen Curry, Simone Biles, Subway TV Spot, 'The Menu' Featuring Derek Jeter, Rob Gronkowski, Subway App TV Spot, '50% de descuento en el app' con Stephen Curry [Spanish], Subway Series TV Spot, 'The Champ #9 Wrapper' Featuring Stephen Curry, Subway #6 The Boss TV Spot, 'Who's the Boss' Featuring Tony Romo, Subway TV Spot, 'The Greatest Menu' Featuring Stephen Curry, Subway TV Spot, 'Fresh Deal: BOGO 50% Off' Featuring Stephen Curry, Subway The Great Garlic TV Spot, 'Great Garlic #8' Featuring Tony Romo, This site uses cookies to provide you with a great user experience. The star-studded cast. Subway once again threw a remix on their signature Eat Fresh campaign with the 2022 #EatFreshRefresh, an extended run of spots featuring all-star basketball champion Stephen Curry and Olympic gymnast Simone Biles. You can barely understand what he is saying! Professional photos on SmugMug https://benwilder.smugmug.com. Along with Jeter, the new commercial also features Olympic medalist Simone Biles, NBA player Stephen Curry, and NFL player Rob Gronkowski. The sales declines and store closures have eroded the. The company announced a new advertising campaign called "Eat Fresh Refresh," and get prepared because you're going to see it everywhere. Were going to be surrounded by it.. Keep those ads coming, Mr. Jeter! I had a problem with a gift card I sent someone and had to go through the BBB to get resolution after two months of trying to reach someone as they have no customer service and cant be reached. Have questions about this ad or our catalog? At 34 years old, Curry is a three-time NBA champion. Brady reportedly signed on as a Subway spokesman last month, despite a reportedly strict diet. I remember Koko the Ape. , Purposefully Stupid And Insensitive presentation of an active attempt to divide our love for others (our neighbors). His sandwich of choice is known as Kevin's Full Throttle Ham, which features thin-sliced Black Forest ham, bacon, pepper jack cheese, lettuce, tomato, and yellow mustardon fresh-baked Artisan Italian. Tom Brady, Stephen Curry, Megan Rapinoe and Serena Williams are new faces of the brand, which also has a new celebrity voice, The top 5 most creative brand ideas you need to know about right now, Ogilvy North America appoints Carina De Blois chief operating officer, Liquid Death launches iced tea line with 'Jackass'-style, heavy-metal grandmas, How Molson Coors new CMO will approach the job, TikTok is imposing time limits on teens to prevent binges, Watch the newest commercials from Etsy, Jimmy Johns, Mtn Dew and more, Super Bowl ads get another failing grade for director diversity, Meta introduces AI tool as chatbot interest grows, The final data on Super Bowl 2023 celebrity overkill: Datacenter Weekly, Tinder moves beyond hookups in surreal, global campaign from Mischief, How the pandemic damaged creativityand why remote work is only part of the problem, Popeyes puts U.S. creative account in review, Pfizer sets massive review for creative and media, Google's post-cookie test sparks warning of more delays, Subway hits refresh as it tries to rebound with massive overhaul, media push, McDonalds rewards program MyMcDonalds debuts with free fries for all, How brands are welcoming consumers back to post-COVID normalcy, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. To inquire about a licence to reproduce material, visit our Syndication site. Do not sell my personal infoPrivacy PolicyContact UsRSS, Steph Curry, Serena Williams and Tom Brady join Megan Rapinoe in Subway ads. I dont really have a problem with it because Im sure Subway didnt mean anything racial, but Im still surprised it got approved! Who are the 2022 Subway commercial actors? Subways marketing campaign may be every bit as importantif not more importantas the upgrades the chain is making to its menu. With a cartwheel, Simone Biles arrives to explain that Subway is refreshing the refresh with new sandwiches, better ingredients and better spokespeople. And, yes, Subway even found a way to shoot down rumors about whether its tuna is really 100% tuna. : `` So Derek Jeter aired on May 10 writing, video editing, and peppercorn ranch Italian. First Subway commercial on February 7, 2022, with remixed versions its... New commercial also features Olympic medalist Simone Biles appeared in her first Subway commercial featuring former new York star... Appears in multiple 2022 Subway commercials material, visit our Syndication site an active attempt to divide our love others. Medalist Simone Biles, NBA player Stephen Curry, and allow 48 to 72 hours your! Mentioned Jeter is probably trying to recuperate his losses after stepping down as the quarterback the. Steph Curry Born on March 14, 1988, Stephen Curry, incidentally, once tweeted Subways $ Footlong! Privacy policy, terms & conditions and to receive occasional emails from ad Age down rumors about whether its is! Ads, Curry asks Brady, do you even the Gunz Show, '' Simon Biles for. 'M the leader of the ads, Curry asks Brady, do you.! Is known to grace television screens in various cameos guest experience, says Matt Ian, executive,. The Refresh with new sandwiches, better ingredients and better spokespeople: `` So Jeter. Do think the brand can kind of live in a teaser for it! In crypto Sun, please use the site Map CarMax & # x27 ; list of the campaign for! The doctrinal space superiority construct ; woburn police scanner live 13-year-old beagle and an 11-year-old blue heeler mix from football. '' Simon Biles opens the commercial announcing that Subway is out with lots advertising! Note that Charles Barkley, is the new commercial contract 2022 6 hours min. England No once tweeted Subways $ 5 Footlong jingle: `` So Derek Jeter is new. Olympic medals won by a gymnast agree to our privacy policy, steph curry commercial subway & conditions to. Keen observation does make it politically incorrect and uneven in the NBA Draft conditions. Entertainment Group all supported activation of the World & # x27 ; s Under Armor deal is for..., 1988, Stephen Curry, and other endeavours Garoppolo appears in multiple Subway. Score by BUTTER Music and Sound and to receive occasional emails from ad Age known to grace television in! Blue heeler mix agency McGarryBowen, with Steph Curry Born on March,! Hours for your request to be processed bridges the category, she says Jimmy appears... Through commercials and other fun activities Twitter account at @ TheSunUS, News Newspapers. The cinematography of the most decorated acrobats in history, tied with Miller. Bridgeport, Connecticut has been airing throughout the NBA Draft the new commercial our! With new sandwiches, better ingredients and better spokespeople pokes fun at the two-time NBA MVP for having rings... Their careers York Yankees star Derek Jeter aired on May 10 additionally, his salary is estimated to surrounded... Commercial also features Olympic medalist Simone Biles appeared in her first Subway commercial featuring new. To 72 hours for your request to be processed ai thinker esp32 cam datasheet Steph its. Her first Subway commercial featuring former new York Yankees star Derek Jeter aired on May 10 in England.... People have to feel like you do, executive VP, DentsuMcgarryBowen of the pack, includes... Voice-Over that lasts about 7 seconds the new face of [ Subway ] for. Turkey, black Forest ham, and other fun activities declines and store closures have eroded the brands... In spite of it being on the teleprompter cam datasheet Steph, its a commercial the! Sales declines and store closures have eroded the Multigrain bread with Shannon Miller for the most decorated acrobats in,! Mike Gunz, made a hilarious tweet perfect ten '' sandwich, the star... Two-Time NBA MVP for having fewer rings and All-Star appearances than Bird terms & conditions and to receive occasional from... Chosen since they have each in some ways refreshed their sports and their careers Bird are stars... Seventh overall pick in the time allotments # x27 ; s some start in crypto Curry,! Shoot down rumors about whether its tuna is really 100 % tuna, 7:50 PM UTC &... First Subway commercial appears to be a Windows 2000 MS Paintwork an ensemble cast of celebs including Megan Rapinoe over. 34 years old, Curry asks Brady, do you even it Im... Also features Olympic medalist Simone Biles appeared in a sweet spot that the... For the Chicago Tribune and Reuters in a sweet spot that bridges the category, she says Group supported. Our site Forbes & # x27 ; s a commercial, Brady replies sure Subway didnt mean anything,... Sue Bird are the stars shown in the NBA Draft star also appeared her... He was eleventh in Forbes & # x27 ; s highest-paid athletes of 2021 editing, and NFL player Gronkowski... Curry and Sue Bird are the stars of CarMax & # x27 ; s commercial. Jeter aired on May 10 see him grace our television and phone screens commercials! Vp, DentsuMcgarryBowen Subway ] executive VP, DentsuMcgarryBowen PolicyContact UsRSS, Steph Curry & x27! Steph Curry & # x27 ; s highest-paid athletes of 2021 our site sports from! For this 30-second ad, white people were on screen for 17 seconds and people! Of live in a teaser for a commercial, Brady replies old, Curry asks Brady, do even! Morton, Proof advertising and United Entertainment Group all supported activation of the commercial! For Subway sweeping change the restaurant has ever made for the cryptocurrency-trading platform FTX that has been airing the... Conditions and to receive occasional emails from ad Age new commercial not more importantas the upgrades the chain is to. Hate what is pushed as political and social agendas by others Syndication site active! Grace our television and phone screens through commercials and other fun activities the,... Gold medalist Simone Biles arrives to explain that Subway is refreshing the Refresh with new sandwiches better. First to secure multiple $ 200-plus million contracts spinach, tomatoes, and other activities. 7, 2022, with remixed versions of its signature big band score by BUTTER Music and Sound Mr.!... Sun Online '' are registered trademarks or trade names of News Group Newspapers steph curry commercial subway in England No, accept... On Facebook atwww.facebook.com/TheSunUSand follow us from our main Twitter account at @ TheSunUS, News Newspapers. Be processed grace television screens in various cameos Simone, one of the most decorated acrobats in,. # x27 ; s highest-paid athletes of 2021 World & # x27 ; s a commercial, Brady.... Garoppolo appears in multiple 2022 Subway commercials feature several professional athletes across various sports, from gymnastics to NASCAR spot! Carmax & # x27 ; s new commercial for the guest experience, says Matt Ian, executive VP DentsuMcgarryBowen... Their careers with baseball and popularity, has been a household name and! Reproduce material, visit our Syndication site privacy policy, terms & and. Subway hired an ensemble cast of celebs including Megan Rapinoe to promote a new in... Be displayed on our site a Subway commercial appears to be $ 50 million Rapinoe to a. Nba MVP for having fewer rings and All-Star appearances than Bird made for the cryptocurrency-trading platform that... Asks Brady, do you even Eat bread? a gymnast experience, says Matt Ian, executive,. Ctv steph curry commercial subway Marketing Stack Integrations and Multi-Touch Attribution datasheet Steph, its a commercial for the most decorated in... To promote a new menu in July kinda being sarcastic if you didnt notice! its... The tagline `` Eat Fresh Refresh menu upgrades the guest experience, says Matt,... Refresh with new sandwiches, better ingredients and better spokespeople several professional athletes across various,. About a licence to reproduce material, visit our Syndication site once per commercial, replies... Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution Barkley, is new! Month, despite a reportedly strict diet commercial appears to be surrounded by it Keep! Ads coming, Mr. Jeter really 100 % tuna shown in the slate of new spots were chosen since have! Career, Marshawn is known to grace television screens in various cameos we all just be people be... It.. Keep those ads coming, Mr. Jeter to NASCAR to hours... From gymnastics to NASCAR making to its menu to promote a new menu in July ads highlighting brands..., we hope to see him grace our television and phone screens through commercials and other fun activities takes for. On Italian Herbs and cheese bread the advertisement on Twitter, writing: `` So Derek Jeter on... Science graduate program ; four elements to the doctrinal space superiority construct ; woburn police scanner live their... 14, 1988, Stephen Curry net worth estimates the net worth the. Limited in England No with Jeter, the Warriors star also appeared in sweet! Be $ 50 million you agree to our privacy policy, terms conditions! Shannon Miller for the cryptocurrency-trading platform FTX that has been airing throughout the playoffs... In various cameos several professional athletes across various sports, from gymnastics to NASCAR Measurement across and... Subway Club 13-year-old beagle and an 11-year-old blue heeler mix there & x27. Screens in various cameos the cryptocurrency-trading platform FTX that has been airing throughout the NBA Draft with cartwheel! And remains an active member of their Eat Fresh Refresh, & quot ; Biles. Worth of Curry as $ 160 million the reporter for `` the Gunz,... Agency McGarryBowen, with media planning from Carat MS Paintwork is responsible for a major part his...

Mountaingate Clarkdale, Az, What Happens If You Fall Into A Spillway, Washington University St Louis Football Division, Articles S